Episodes

In this episode, Robert Vernick and Peter Yeung interview Stephanie Teuwen, President and Co-Founder of Teuwen Communications, an award-winning, PR agency focused on food, wine, and spirits.  We discuss what a PR firm does in wine, how wine PR differs fro

In this episode, Robert Vernick and Peter Yeung interview Carlos de Jesus, Director of Marketing and Communications for Amorim Cork in Portugal, the largest cork company in the world which is celebrating its 150 year anniversary in 2020.  We discuss the v

In this episode, Robert Vernick and Peter Yeung interview Brian Retherford, founder of Claudine Wines, a modern, American micro-negociant. We discuss the wine market inefficiencies that make a negociant model possible, how the wines of Claudine differ fr

In this episode, Robert Vernick and Peter Yeung interview Juliana Colangelo, Vice President of Colangelo & Partners’ San Francisco Office.  Colangelo & Partners is an integrated communications agency for food, wine, and spirits brands.  Robert and Peter d

In this episode, Robert Vernick and Peter Yeung interview wine influencer Nicole Muscari (Instagram: @grapechic).  Nicole tells Robert and Peter about her journey from a career in dance to fashion and then into wine.  Having built a 23.5k+ Instagram follo

In this episode, Robert Vernick and Peter Yeung interview John Jackson (Instagram: @attorneysomm), an attorney by day, wine drinker by night.  We ask John about how he got started in wine blogging and built his 11,000+ Instagram account in less than two y

In this episode, Robert Vernick and Peter Yeung interview Taylor Wilson (Instagram: @thiswaywithtay) about becoming a full-time wine influencer on Instagram from a career in real estate. Robert and Peter discuss how Taylor’s mother’s love of wine inspired

In this episode, Robert Vernick and Peter Yeung interview Georgia Panagopoulou (Instagram: @wine.gini) about creating digital content on social media and supporting wineries in the digital marketing space. Robert and Peter discuss Georgia’s experience wit

In this episode, Robert Vernick and Peter Yeung interview Amanda McCrossin (Instagram/YouTube: @sommvivant; former Sommelier at Press Napa Valley) about creating content on social media and telling the stories behind the wines. Robert and Peter discuss ho

In this episode, Robert Vernick and Peter Yeung interview Charlie Fu (Instagram: @clayfu.wine and Wine Berserkers moderator: c fu) about wine collecting and the impact of social media. Robert and Peter discuss how Charlie got into wine, his engagement in

In this episode, Robert Vernick and Peter Yeung interview Super Bowl Champion and founder of The Wine MVP wine club Will Blackmon about his love of wine and how he ended up in the wine business. Robert and Peter discuss the NFL and wine, how Will got into

In this episode, Robert Vernick and Peter Yeung discuss building and managing a brand page on social media for wineries, retailers, and other wine businesses. Robert and Peter discuss how to get started, build followership, engage with your audience, and

In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each soci

In this episode host Robert Vernick and co-host Peter Yeung wrap up their series on standing out from the crowd. This episode will focus on the evolution of brand marketing and what wineries should be doing to keep up with trends. Stay tuned to hear Rober

In this episode, Robert Vernick and Peter Yeung continue their series on standing out from the crowd. This episode will focus on the classic business models of how brands were built. Stay tuned to hear Robert and Peter’s thoughts on the three main models

In this episode, host Robert Vernick and co-host Peter Yeung begin a multi-part series about how wineries can stand out from the crowd. This first episode will focus on how to use and leverage wine scores. Hear Robert and Peter’s thoughts about the impact

On this edition of the podcast, host Robert Vernick and co-host Peter Yeung interview Tim Marson, MW. He is the senior wine buyer at Wine.com, a website which has experienced a surge in popularity due to the Covid-19 pandemic. Tim has been in the industry

In this episode host Robert Vernick and co-host Peter Yeung interview Lauren McPhate. Lauren is Director of Sales at Tribeca Wine Merchants in downtown Manhattan. Her experience with wine began in Hong Kong where she worked as Communication and Events Man

In this episode, host Robert Vernick and co-host Peter Yeung discuss the recent change in the way natural wine can be classified. The French Appellation System has put a new system of categorization into place, meaning natural wines must be organically fa

In this episode, hosts Robert Vernick and Peter Yeung discuss how the Covid-19 outbreak is impacting the wine industry and consumers. With everyone on lockdown, the landscape of the wine industry has had to adapt, and may have to evolve further, to stay c