Store

Host Peter Yeung's book on marketing luxuy wines with co-author Liz Thach, MW. The reference for how to market and sell luxury wines (i.e. - non-commercial, mass market wines). Includes proprietary research on the size of the market, a unique framework for categorizing luxury wine consumers, an…

This book is the collection of insights from the XChateau Wine Business Podcast episodes from 2020 and 2021. The book serves as a companion to the podcast, providing "cliff notes" of the key insights from each episode organized into categories. Areas covered include: the evolution of the wine …

This book is the collection of insights from the XChateau Wine Business Podcast episodes from 2022 and 2023. It compiles the detailed show notes (more complete versions than available online) and organizes them into themes, including Global Wine Markets, The Future of Wine Retail, Marketing Techniq…