Covid-19 and the Wine Industry

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.

In this episode, hosts Robert Vernick and Peter Yeung discuss how the Covid-19 outbreak is impacting the wine industry and consumers. With everyone on lockdown, the landscape of the wine industry has had to adapt, and may have to evolve further, to stay competitive.

Robert and Peter go in-depth about how sales are being affected, new strategies the industry should be employing, and how the impact on the restaurant industry directly affects the wine consuming experience. They also discuss how some types of retailers are hurting more than others.

Topics covered in today’s episode:

• The state of the industry pre-Covid-19.
• How the net wealth of consumers affects pricing.
• Which sectors are actually benefitting from lockdown?
• Specialty stores and a need to shift to e-commerce.
• Closing of wineries: How does this impact communicating brand message?
• Adapting and overcoming: Strategies for growth during a global pandemic.
• Emergence of the online experience and how lack of other content is driving change in what the industry produces.
• What the future holds for consumers and the industry: Is this a chance to shake up a stagnating business and catch up to the rest of the world?

If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!

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