Covid-19 Impacts: Interview with Lauren McPhate, Tribeca Wine Merchants

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.

In this episode host Robert Vernick and co-host Peter Yeung interview Lauren McPhate. Lauren is Director of Sales at Tribeca Wine Merchants in downtown Manhattan. Her experience with wine began in Hong Kong where she worked as Communication and Events Manager for Ginsberg + Chan.

Lauren discusses how the Covid-19 pandemic has affected Tribeca Wine merchants and the current buying habits of the consumer.

Stay tuned to hear about what Lauren thinks the future of wine sales look like for the industry and Tribeca Wine Merchants, as well as how they are making the best of lockdown.

Topics covered in today’s episode:

• How the shutdown of New York affected store operations.
• The disparity in mask culture between the US and Asia.
• Online business: How has the response rate changed since lockdown?
• How tariffs are impacting wine pricing more than Covid-19.
• Consumer trends and how product purchases are differing.
• Experimenting in lockdown: Why people are changing buying habits.
• Gaining new customers now vs. before the pandemic.
• Changing marketing strategies.
• The importance of an online presence.
• Why you should take this time to build strong client relationships.
• The disparity between volume of orders and revenue.
• How clients are being more thoughtful during this time.

Tribeca Wine Merchants

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