Covid-19 Impacts: Interview with Tim Marson MW, Wine.com

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Show Notes

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.

On this edition of the podcast, host Robert Vernick and co-host Peter Yeung interview Tim Marson, MW. He is the senior wine buyer at Wine.com, a website which has experienced a surge in popularity due to the Covid-19 pandemic. Tim has been in the industry for 23 years from retail, to independent specialists, to wine buying. Wine.com is the leading wine commerce website and ships to 42 states and D.C with a wide range of customers.

Tim discusses how the Covid-19 pandemic has affected Wine.com, consumer habits and marketing tactics his company has deployed during these times.

Topics covered in today’s episode:

How Wine.com saw an instant surge in demand during lockdown.
The positive financial impact and customer base growth due to the pandemic.
The 3 M’s that contribute to steady growth: Millennials, Mobile and Members.
Wine.com’s Stewardship program and how it engenders consumer loyalty.
Decreasing bottle prices vs. increasing units sold.
Why Wine.com had to reduce the amount of SKU’s in inventory during the pandemic.
How restaurant closures impacted allocations and wine availability.
Disruptions in the supply chain.
Why staffing had to be dramatically ramped up.
Utilizing online chat functions to create consumer connections.
Viral marketing and changing the way consumers participate in tastings.