Wine Scores

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.

In this episode, host Robert Vernick and co-host Peter Yeung begin a multi-part series about how wineries can stand out from the crowd. This first episode will focus on how to use and leverage wine scores.

Stay tuned to hear Robert and Peter’s thoughts about the impact of wine scores on businesses, the importance of building your brand and how the advent of social media has changed how consumers are exposed to brands.

Topics covered in today’s episode:

• The increase in the amount of wine brands nationally and globally.
• Winemakers often underestimate the necessity of branding.
• Analysis from Luxury Wine Marketing  of Wine Advocate 100 point scores over the last 20 years.
• How the amount of wine brands has lessened the impact of high scores.
• The expansion of wine critics and what it means for how scores are valued and used.
• How the relationship between consumers, scores and critics has changed.
• The necessity of building brand reputation.
• Critics as their own brand: What that means for how they score.
• Crowdsourced scores: How aggregate score websites are changing the industry.
• The increase in the cost of customer acquisition.

If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!

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