Wine Social Media

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle.

In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each social media platform, as well as managing your brand page, social media influencers, and social media paid advertising. This episode will help you to navigate the continually changing world of social media, even if you’re a newbie, and discover how to create more compelling content and branding for your winery business. 

Other topics covered in this episode include:

• Best platforms to use, specifically for wineries
• Best practices for starting in social media for your business
• Tailoring content for different social media platforms
• The benefits and downfalls of individual social media platforms
• The importance of social media for a wine brand
• How to engage your customer base and attract and find new customers
• Social media influencers - how to engage, interact, and pair with the right ones
• The pros and cons of having multiple social media pages
• Call-to-actions: what are they, and how do I use them to benefit my business
• How to leverage social paid advertising
• Trends versus fads; what’s coming and what’s on its way out the door

If you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers!

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