NFL Wine Guy - Will Blackmon the Wine MVP
In this episode, Robert Vernick and Peter Yeung interview Super Bowl Champion and founder of The Wine MVP wine club Will Blackmon about his love of wine and how he ended up in the wine business. Robert and Peter discuss the NFL and wine, how Will got into
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.
In this episode, Robert Vernick and Peter Yeung interview Super Bowl Champion and founder of The Wine MVP wine club Will Blackmon about his love of wine and how he ended up in the wine business. Robert and Peter discuss the NFL and wine, how Will got into wine, and the business of The Wine MVP.
Other topics covered in this episode include:
- The influence of Charles Woodson of wine on the NFL
- Reverse blind tasting the wine Will’s dad drank
- Will’s love of wine - the importance of context and the experience, including the story and the history
- Importance of wine education - the language, understanding, and respect for Will’s passion for wine
- The NFL Wine Guy - the impact of an article on Will on the front page of USA Today Sports
- Will’s wine travel bucket list - Lynch-Bages, Lafite, Catena, Champagne, Alsace
- The dream of launching a wine brand...the key is being able to sell the wine
- The Wine MVP - a new wine club -
- Carefully curated wines
- “All Access” - learn about wine together with Will
- 2 premium bottles every month, $79.98, shipping included
- Has the luxury feel, but for everyone and educational
- Wine trading cards - has the wine stats, food pairings, Will’s notes
- YouTube channel - educational, approachable videos about the wines
- Concierge side - tours, trips, centered around wine education
- Filling the cellars of NFL players
- Using social media platforms to get the word out - Instagram the most effective for Will
- Education videos on Instagram translating into wine club signups
- NFL vs NBA with wine
- Athlete and celebrity wine brands
If you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers!
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