Pricing Episodes

Peter dives into the various messages embedded in a winery’s decision to set price.

Discussing the luxury wine price segments, the types of luxury wine buyers, and how you need everything to be working right to build a luxury wine brand.

Sparkling wine is trending at the moment and no brand best embodies the trend more than cult California sparkling wine producer Ultramarine.

2021. A year with big expectations. The re-opening of economies around the world with Covid vaccines in distributions instead led to fits and starts with the Delta and Omicron variants. Wine pricing and costs went through gyrations with the tariffs bet

Robert and Peter discuss how luxury wines are priced, delving into the core insights from the Pricing Chapter of Peter’s book, Luxury Wine Marketing. They discuss the luxury wine price segments, the types of luxury wine buyers, and how you need everythin