Marketing Episodes

With many macro headwinds for the wine world, Gino Colangelo, founder of Colangelo PR, felt the negative and often poorly fact-checked press around alcohol and health posed an existential threat. Teaming with Karen McNeil of ...

Tastry has turned to leveraging AI and their consumer preferences and wine chemistry databases to help wineries sell wine

Giampiero was excited to join the “Champions League” of wine but also had to convince the local community that this outside investment would be good for Brunello di Montalcino.

She explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment.

As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly {. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community ...

With 88% of their wine exported, 93% of which is white, white wine is a big deal for New Zealand.

Wine podcast are becoming a more meaningful channel to market wines to consumers and create new experiences.