Marketing Episodes

With many macro headwinds for the wine world, Gino Colangelo, founder of Colangelo PR, felt the negative and often poorly fact-checked press around alcohol and health posed an existential threat. Teaming with Karen McNeil of ...

Tastry has turned to leveraging AI and their consumer preferences and wine chemistry databases to help wineries sell wine

Giampiero was excited to join the “Champions League” of wine but also had to convince the local community that this outside investment would be good for Brunello di Montalcino.

She explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment.

As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly {. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community ...

With 88% of their wine exported, 93% of which is white, white wine is a big deal for New Zealand.

Wine podcast are becoming a more meaningful channel to market wines to consumers and create new experiences.

Fabyola Soares, Global Senior Wine Education Manager at Martell Mumm Perrier-Jouët, describes her team of 30 Brand Ambassadors, their mission, their role, and what traits make them great.

The Vice is showcasing the full spectrum of Napa Valley starting at $29 a bottle.

Trained in chemistry and born blind, Hoby Wedler , an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most. Hoby describes how he does "Tasting in the Dark," wh...

Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the opportunity that online grocery represents.

Peter dives into the various messages embedded in a winery’s decision to set price.

Discussing the luxury wine price segments, the types of luxury wine buyers, and how you need everything to be working right to build a luxury wine brand.

Bonterra has pushed well beyond that with sustainability processes and certifications such as Climate Neutral, True Zero Waste, and now focusing on Regenerative Organics.

Allocated wine offers are unique event-based sales methods, which limit how much customers can buy, create new challenges and best practices, unlike other sales channels.