XChateau Wine Podcast
A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
Recommended
What Price Communicates for Fine Wine
Peter dives into the various messages embedded in a winery’s decision to set price.
Wine Preservation: Tom Lutz, Repour
In this episode, Robert Vernick and Peter Yeung interview Tom Lutz, Founder & Creator of Repour Wine Saver, one of the leading new inventions in wine preservation technology. We discuss the technology, how people have learned about it, the differences be
Designing Allocated Offerings w/ Byron Hoffman & Tyson Caly, Offset
Allocated wine offers are unique event-based sales methods, which limit how much customers can buy, create new challenges and best practices, unlike other sales channels.
The 2024 US DTC Wine Market w/ Cathy & Chris Huyghe, Enolytics
Enolytics have uncovered important insights into the US DTC wine market, including the decline of women and the divide between the affluent and middle class in wine purchasing.
Recent Episodes
The Tip of the Spear, Global Wine Auctions w/ Adam Bilbey, Christie’s
Selling the very rare, collectible wines of the world, Adam Bilbey, SVP, Global Head of Wine & Spirits for Christie’s , has a unique view into the state of the wine collector. Adam maps the thought processes and changes in at...
Breaking down the cost of sparkling wine w/ Weston Eidson, Westborn
The economics of Sparkling Wine
The Plight of the US Farmworker w/ Elaine Chukan Brown
Elaine Chukan Brown describes the history, current situation with new regulations and deportation, and the tension put on vineyard workers’ wages in California and their impacts on the labor market and vineyard workers.
Giving California a Seat at the Global Table w/ Honore Comfort, Wine …
With a large domestic market for wine, US producers often don’t focus a lot on exports. Honore Comfort, VP of International Marketing for Wine Institute , lays out the benefits and challenges of exporting wines globally. She ...
Bringing innovation back to value wine w/ Dom Engels, Bronco
Charles Shaw (aka “Two Buck Chuck”) CEO believes that the wine industry needs more innovation and focus on creating new entry points for younger consumers.
Unpacking the cost of growing grapes w/ Natalie Collins, CAWG
In an oversupplied market with rising costs, being a winegrape grower is probably the hardest it has ever been. Natalie Collins, President of the California Association of Winegrape Growers , breaks down the cost of winegrape...
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About the Hosts
Robert Vernick
Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert was a Master of Wine Candidate and also holds the WSET Diploma.
Peter Yeung
Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter passed Stage 2 Theory of the Master of Wine Exam and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.