XChateau Wine Podcast
A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
Recent Episodes
Creating Memories through Experiences w/ Kim Busch & Kylie Enholm, Fo…
With 600 acres, a polo field, a lake dock, and even a zebra and camel onsite, the Folded Hills Winery and Farmstead in Santa Barbara is able to create unique and memorable experiences. Kim Busch, Founder and Co-Owner, and Kyl...
Creating the Wine Experience w/ NA Wines w/ Duncan Shouler, Giesen 0%
Duncan Shouler explains how the 0% range was developed, the critical elements of non-alcoholic wine, the current market conditions, and what it will take for the non-alcoholic wine market to succeed.
Always have distribution w/ Cheryl Durzy, LibDib
Having struggled to manage and maintain distribution for her family winery, Cheryl Durzy, CEO of LibDib, decided to start her own distributor. In comes LibDib, a tech-enabled distributor that lets any alcohol producer have di...
Building brand ambassadors through hospitality w/ Meaghan Frank, Dr. …
The pioneer of Vitis Vinifera in the Eastern US, Dr. Konstantin Frank is one of the key leaders of the Fingers Lakes region in New York
Bringing More People Into Wine w/ Jacki Strum, Wine Enthusiast Media
With ~2M monthly sessions on their newly unified commerce and media website, Wine Enthusiast continues to be a beacon for the wine industry. Jacki Strum, President of Wine Enthusiast Media, details their new wine review platf...
Opening Minds with Wine & Yoga, Morgan Perry, Vino Vinyasa
During a career sabbatical from wine PR at a yoga teacher retreat, Morgan Perry tried combining wine education and yoga with great success. Her classmates practically forced her to found Vino Vinyasa , which has blossomed int...
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About the Hosts
Peter Yeung
Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter passed Stage 2 Theory of the Master of Wine Exam and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.
Robert Vernick
Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert is a Master of Wine Candidate and also holds the WSET Diploma.