XChateau Wine Podcast
A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
Recent Episodes
High Altitude Luxury w/ Anita Correas & Gustavo Hormann, Kaiken
Discussing the global market for luxury Argentinian wines and how Kaiken approaches launching icon wines and brand-building.
Creating a positive message for wine w/ Gino Colangelo, Come Over Oct…
With many macro headwinds for the wine world, Gino Colangelo, founder of Colangelo PR, felt the negative and often poorly fact-checked press around alcohol and health posed an existential threat. Teaming with Karen McNeil of ...
The 2024 US DTC Wine Market w/ Cathy & Chris Huyghe, Enolytics
Enolytics have uncovered important insights into the US DTC wine market, including the decline of women and the divide between the affluent and middle class in wine purchasing.
Accelerating Wine Sales w/ Chemistry & AI w/ Kat Axelsson & Charles S…
Tastry has turned to leveraging AI and their consumer preferences and wine chemistry databases to help wineries sell wine
Creating Memories through Experiences w/ Kim Busch & Kylie Enholm, Fo…
With 600 acres, a polo field, a lake dock, and even a zebra and camel onsite, the Folded Hills Winery and Farmstead in Santa Barbara is able to create unique and memorable experiences. Kim Busch, Founder and Co-Owner, and Kyl...
Creating the Wine Experience w/ NA Wines w/ Duncan Shouler, Giesen 0%
Duncan Shouler explains how the 0% range was developed, the critical elements of non-alcoholic wine, the current market conditions, and what it will take for the non-alcoholic wine market to succeed.
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About the Hosts
Robert Vernick
Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert was a Master of Wine Candidate and also holds the WSET Diploma.
Peter Yeung
Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter passed Stage 2 Theory of the Master of Wine Exam and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.